Hawaiian Noni Fruit (Morinda Citrifolia)

Noni, also known as Morinda Citrifolia, is a small, flowering, everbearing shrub native to the equatorial Pacific islands, Polynesia, Asia, and Australia. Noni is a relative to the coffee plant and grows to a height of up to ten feet. The leaves are a rich green, appear waxy, and are oval shaped. From a budding flower head, the fruit can take over a year and a half to fully mature; eventually ripening from a bright green cluster to a heavy yellow fruit with a distinct aroma.

In traditional Polynesian use as a medicine, Noni fruit has been used to treat many health conditions, such as upset stomach, skin inflammation, infection, and even treating cuts and wounds topically with its leaves. It has a ‘unique’ odor and taste when taken raw, so it is believed to be a last resort food source by many cultures. Today, OLA Noni juice is carefully blended with other natural super fruits and juices to bring out its best hidden flavors while still preserving its powerful health benefits.

Noni juice, like the juice of many other fruits, is a great a source of vitamins, minerals and antioxidants. The antioxidants may help to prevent certain diseases and even slow age-related changes in the body. To learn more about the powerful health benefits of Noni check out Dr. Oz on Noni.